HONDA MSX Unbranded Page
Client : Honda AP Thailand
Advertising Agency : MullenLowe Thailand
Position : Associate Creative Director and Head of Content
In 2016, AP Honda were launching “New Minibike 2017 MSX125SF” targeting to approach customizing minibike in online channels. Thus, this customization is not legally in Thailand, Honda Thailand sponsored campaign through an unbranded Facebook page influencing MSX’s consumer who has unique sub-culture and passionate on customizing their minibike then shown their MSX within their community.
We studies their lifestyle to get insight for create Unbranded Facebook Page called โมดิ..ฟินส์ MODIFIN THAILAND. Page representing into 3 MSX characters, create friend-to-friend conversation on lifestyle, activities, following KOLs like them, while interpolated education content about MSX within conversation like; how to customize MSX, biking tips & tricks or event online activities leading them to brand on-ground activities.
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Since 2016 - Today MODIFIN Thailand still active with 169K followers.
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